JOB SUMMARY:
You will play a key role in developing, implementing, and optimizing our digital marketing strategies, with a strong focus on Email Marketing (EDM), Website SEO (on-page), and B2B engagement. Your work will drive brand awareness, improve website performance, and support lead generation efforts. Familiarity with Salesforce EDM, HTML, and UI/UX is a plus, while experience in running ads (Meta, Google) is an advantage but not mandatory.
RESPONSIBILITIES:
Website Management:
Ensure the website is SEO-friendly and optimized for user experience.
Collaborate with the content team to implement SEO best practices.
Basic knowledge of HTML to manage content updates.
EO (Search Engine Optimization):
Conduct keyword research and optimize on-page content (landing pages, copy).
Analyze website performance and report on key SEO metrics.
Ensure continuous improvement in search rankings and organic traffic.
EDM (Email Marketing):
Design and execute email marketing campaigns using Salesforce.
Manage and segment email lists and databases for personalized campaigns.
Track and optimize email performance metrics.
Database Management for EDM:
Manage the database for email marketing campaigns, ensuring data integrity and proper segmentation.
Develop strategies to grow and maintain a clean, up-to-date database.
Digital Ads (Optional):
Assist with Meta and Google Ads campaigns if needed.
Monitor ad performance and suggest improvements to increase ROI.
