The Purpose of Your Role
As an SEO Specialist for Hello Health, you will lead the SEO strategy, research, and execution. This covers competitor analysis, keyword research, content optimization, technical onsite and offsite activities. The SEO Specialist will partner with cross-functional teams and provide clear guidance on content and page-level optimizations, work with product teams to ensure the platform is optimized, and support the regional SEO Team in wider SEO projects.
The SEO Channel is a critical part of our audience acquisition strategy. In this role, you can improve millions of individuals' lives and families by providing health content that inspires and engages them.
Your Key Responsibilities
Content & On Page
● Assist Editor in Chief in daily, weekly, monthly, and quarterly content operation processes and policies, reporting, communication biorhythms, and technological solutions to improve the speed and effectiveness across the content team.
● Lead research to understand search trends, organic traffic opportunities, and gaps in our search experience for ideation of new content & SEO methods.
● Define how the SEO team and content teams use Ahrefs and our in-house tools to identify popular keywords that have the best potential to rank highly and drive valuable traffic.
● Advise editorial and content teams on how to optimize articles and other content types to ensure they have the potential to rank highly in Google.
● Work with the Editor in Chief to plan and drive the implementation of projects with the goal of audience growth and engagement, including partnering with medical specialists, industry stakeholders, KOLs, etc.
Onsite & Tech SEO
● Lead in how the website should be optimized to increase SEO performance and create best practice checklists to follow
● Support the Product and Regional SEO team in creating new features and tests to increase SEO performance using cutting-edge solutions
● Using advanced, real-time SEO monitoring software, understand and analyze how our website is currently optimized and performing in Google
Offsite SEO
● Direct and coordinate off-page search engine optimization initiatives such as link-building
● Monitor other sites' backlink profiles using Ahrefs to understand how we are performing against our competitors in Google Search Results
● Lead the analyses of our backlink profiles using Ahrefs to understand the quantity, quality, and types of links we receive and understand if they are naturally gained.
Analytics & Reporting
● Use Google Search Console, Google Analytics, Ahrefs, and our in-house dashboards to monitor SEO performance, identifying dips or increases in traffic.
● Lead analysis efforts into changes in SEO performance and manage investigations to understand where, why, and how it has happened. Creating reports on findings that will drive future content and SEO initiatives.
● Work with the Data Team to define and implement SEO performance metrics, tracking requirements, segmentation, reporting, and analyses to be set up and analyzed to enhance Hello Health’s content and audience development capabilities and business performance.
