1. Product Strategy and Roadmap:
▸ Define the mobile product vision, strategy, and roadmap in line with the company’s goals.
▸ Set clear objectives, KPIs, and success metrics for the mobile product to drive growth and engagement.
▸ Prioritize features, enhancements, and new product development based on customer feedback, market trends, and competitive analysis.
2. Cross-functional Collaboration:
▸ Work closely with design, engineering, marketing, and QA teams to deliver a seamless mobile experience.
▸ Act as the main point of contact between technical teams and business stakeholders, translating business requirements into technical specifications.
▸ Collaborate with user experience (UX) designers to ensure a mobile-first, intuitive, and user-friendly interface.
3. User Research and Analysis:
▸ Conduct user research to identify pain points and opportunities for mobile product improvements.
▸ Leverage data analytics to monitor user behavior, track feature performance, and guide data-driven decisions.
▸ Collect and analyze feedback through customer surveys, app reviews, and usability testing.
4. Project Management:
▸ Lead the end-to-end product development lifecycle, from ideation to release, ensuring deadlines are met and within scope.
▸ Work in agile development frameworks (e.g., Scrum) to manage sprint planning, backlogs, and feature releases.
▸ Regularly communicate progress to stakeholders and address any issues or blockers during development.
5. Market and Competitive Analysis:
▸ Stay up-to-date with the latest mobile technologies, app trends, and market competitors.
▸ Identify new opportunities for innovation, features, and improvements that set the product apart from competitors.
6. Product Launch and Post-Release:
▸ Develop go-to-market strategies, including app store optimization (ASO) and launch campaigns in collaboration with marketing teams.
▸ Monitor post-launch performance and gather data on user adoption, satisfaction, and retention to make informed decisions for future updates.
▸ Manage the app lifecycle, including updates, bug fixes, and ongoing improvements based on user feedback.
