The CRM Supervisor will be responsible for overseeing the development and execution of the CRM strategy to foster customer loyalty, enhance customer experience, and increase retention in line with the luxury positioning of DAFC and all the brands within DAFC portfolio. This role involves leveraging customer data to create personalized communication, implementing trade promotion programs and customer engagement campaigns, and managing the loyalty program to drive high-value customer retention.
Client Engagement:
• Devise and implement tailored strategies for VIP clients and various membership levels to enhance their engagement and loyalty.
• Maintain and nurture existing client relationships while actively reactivating sleeping clients.
Data Management:
• Utilize data-driven insights to segment the customer base for targeted marketing campaigns, enhancing client engagement and sales.
• Conduct thorough data analysis to identify trends, opportunities, and areas for improvement.
Client Experience Management:
• Collaborate closely with brand, retail, and marketing teams to optimize every touchpoint with clients, both online and in-store.
• Implement initiatives that ensure consistency and excellence in the client experience across all channels.
• Develop and execute innovative client-focused programs and events.
Trade Promotions & Events:
• Plan and execute generic trade promotions, such as end-of-season sales, Black Friday, Tet, and more, to drive sales and engage clients.
• Organize and manage trade events, including private sales and exclusive events, creating unique shopping experiences for our clients.
