· Developing and implementing communication plans to establish, maintain, and develop public relations and media relationships (Press, KOLs, Influencers…).
· Creating and executing monthly content plans & performance plans for digital channels (Facebook, Website, Instagram, Tiktok…) regarding products and new collections based on business and brand objectives.
· Creating ideas for image and video content for communication channels (Facebook, Tiktok, Instagram, Youtube…) suitable for the brand and target customers.
· Handling content-related tasks, ensuring consistent content across all channels that meet the requirement of the brand and target customers.
· Supervising the filming and editing of fashion videos/live streams on social media using specialized software for the responsible communication channels.
· Monitoring and updating the performance of communication channels (Fanpage, Website, Instagram, Tiktok, Influencers…) regarding the posting of information.
· Conducting sponsorship and event activities involving the company or BOD, negotiating and securing appropriate benefits for the company.
· Supporting communication tasks related to: writing PR articles, drafting press releases, organizing press conferences to introduce the brand, posting on internal media sites, sending brand updates to partners…
· Supervising and coordinating with related departments for responsible projects.
· Collecting and analyzing data to generate reports as required, aiming to improve the quality of content on the responsible social media channels.
