Saigon Beer is leading brand name in Vietnam beer industry with about 140 years of developing. Saigon Beer is recognized as National Brand and also honored to be the 351st member in Berlin Beer Academy – one of the cradle of global beer culture.

Vietnamese consumers are familiar with the brand: Saigon Beer (or Bia Saigon) of Saigon Beer-Alcohol-Beverage Corporation (Sabeco). In 2017, Saigon Beer has been over 142-year original history, 40-year brand building and development. Since that 142 milestone, the yellow beer bubbles flow has continuously kept up the future way, always made Vietnamese proud of their products.     

The unique taste of Saigon Beer is the inspiring taste combined with the spirit of Saigonese’s generosity and the rich of the Southern land, making it an in dispensable part of everyday life. With 2 bottle of 610 ml Larue bottle and 330 ml bottle of beer in the first takeover period. Until now, Saigon beer has developed 8 type of products such as Saigon Lager 450 bottle, Saigon Export Beer bottle, Saigon Special bottle, Saigon Lager 355 bottle, 333 Premium, 333 beer can, Saigon Special can, Saigon Lager can.

From a small production of 21.5 million liters in 1977, after 39 years of development, by 2016, Saigon Beer has achieved 1.59 billion liters of output, striving to achieve 1.66 billion liters til 2017.  Although the market has appeared many famous beer brands in the world, Saigon Beer is still Vietnam's leading beer market in Vietnam, on the way to conquer the markets such as Germany, the US, Japan, the Netherlands and so on.

VISION 2025

To become a leading Corporation in the national beverage industry, ranked in regional and international market

MISSION

Develop Vietnam beverage industry to World standards.

Appreciate Vietnamese cuisine culture.

Advance the life quality through the provision of high quality, safe and healthy beverage products.

Bring the essential benefits to shareholders, customers, partners, employees and society.

CORE VALUES

1. Traditional brand: The superiority of a traditional brand is built and confirmed over time. Customers have many choices and be well taken care of the services. SABECO has become a “top of mind” in the hearts of customers.

2. Social Responsibility: The development of social responsibility is the tradition of SABECO. We provide the society safe and useful products, and we always wish to share and take responsibility for social work and environmental protection with practical action.

3. Cooperation for Mutual Benefits: We build "mutually beneficial" partnerships as the basis for sustainable development. We develop appropriate policies for long cooperation to partner.

4. Sticking: Sticking to a friendly, sharing environment. Where people are empowered to learn, create and contribute to the joy of success.

5. Continuous improvement: We are not satisfied with present and are always dreaming of rising, learning, creating, and innovating to meet constantly changing needs. Continuous learning, creativity and innovation is our style.